AI in Pharmaceutical & MedTech Supply Chains

RELEVANCE

The escalating complexity of global pharmaceutical and medical technology supply chains, regulatory demands, and increasing personalisation of care have intensified interest in Artificial Intelligence (AI) to enhance resilience, responsiveness, and traceability.
According to a 2025 industry survey, the adoption of AI in pharma supply chains has shifted from pilot projects to practical deployment, with investment expanding beyond basic monitoring to predictive planning and risk mitigation.
AI promises automated decision support and optimisation of logistics processes. However, maturity and applicability vary across functions and contexts.

GOAL

Pharma.Aero initiated this project to assess how AI can augment human decision-making processes within a pharmaceutical/MedTech supply chain context. Rather than treating AI as a fully autonomous solution, the project explores human-centred design principles, task reconfiguration that relieve pain points or create gains in regulated supply chain environments. Particular attention is given to decision ownership, workforce implications, and regulatory alignment, including compliance with GMP and GDP requirements and MoH expectations and interpretations regarding human ownership versus automation.

The outcome of this project will be an actionable framework to support responsible and effective AI integration in pharmaceutical and MedTech supply chains. This framework will address technological readiness alongside ethical considerations, regulatory expectations, and workforce impacts, enabling industry partners to make informed decisions about AI adoption, investment priorities, and future pilot initiatives.

AI-powered decision support in pharmaceutical and MedTech supply chains with automated logistics insights

Project Objectives

1. Empirical Literature & Industry Evidence Synthesis (WP 1)
Build an evidence-based understanding of AI potential

2. Human-Centred Design & Task Reconfiguration Analysis (WP 2)
Understand how AI changes human work, not just processes

3. Regulatory, Ethical, and Governance Alignment (WP 3)
Ensure accuracy and industry applicability

4. Current regulatory guidance & position toward the use of AI in pharma logistics (WP 4)
Translate research into a conceptual and theoretical model that advances understanding of responsible AI integration in pharmaceutical and MedTech supply chains

5. Validation, Expert Review & Final Outputs (WP 5)
Synthesize and communicate research findings, translate research results into structured outputs.

Timeline

April 2026

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Empirical Literature & Industry Evidence Synthesis (WP 1)

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Human-Centred Design & Task Reconfiguration Analysis (WP 2)

May 2026

June 2026

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Regulatory, Ethical, and Governance Alignment (WP 3)

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Current Regulatory Guidance & Position (WP 4)

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Industry Opinion Paper Publication

PROJECT
SUPPORT AND
COLLABORATION.

  • BOD Liaison: Liew Zhong Yao, Changi Airport Group
  • Project Lead: Ruud van der Geer, MSD
  • Research: Antwerp Management School
  • Project Expert: Philippe Ducarme
  • Internal Strategic Expert: Frank Van Gelder, Pharma.Aero
  • Project Manager: Sara Van Lerberghe, Pharma.Aero

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